Final Project / FocusDesign- Augmented Reality
Case study
Ironhack — Bootcamp
I am a UX-UI Design student. We are in the final stage of the bootcamp and as a Final Project, I wanted to learn about Interior Design and the use of Augmented Reality. This is how FocusDesign was born.
UX Design
To begin, we wanted to do an investigation of the behaviour and how users make design decisions to renovate or furnish a space. Know what their main frustrations and their needs are, and how we could make them enjoy and make quick and assertive decisions when designing their own spaces at home.
By researching surveys and interviews, we were able to confirm that the main frustrations of users in these types of situations are:
- Lack of experience and knowledge in design
- Household purchase mistakes
- Difficulty making decisions
- Not being able to imagine your design decisions in the real space of your home
- Having to spend long hours searching for inspirations
- Have endless search results on different sites
- Not finding a household item that suits your design decisions.
Then I did The Competitor Analysis, which helped me identify that some applications that have the use of Augmented Reality in Interior Design, have been adapted for architects and experts in the field. As I have also found some applications that inexperienced users can use, but their tools are limited and in the end, the user will always look for more information in other places.
To be more clear about our users and the business problem, we have resorted to the use of some tools that helped us organize the data of our research, such as The Affinity Map that allowed us to find behaviour patterns in our users and their frustrations. The Lean UX Canvas helped us frame our research as a business problem that we must solve, having clear and timely data. We also took the opportunity to build The User Scenario and The User Journey that allowed us to create a real user situation, in which frustrations are reflected before using the application and their reactions to solutions after using the new digital product. Following this, we were able to create our User Persona which helped us to have a clearer profile of our user.
Once the above process is finished, we can start designing our digital product. For this, we have carried out a Brainstorming where we were able to capture all our ideas and functionalities that could possibly be included in the App.
So we decided to carry out The Moscow Method, which helped us to identify the important aspects that we should prioritize in the creation of our digital product. This helped us to make our User Story and put the opinions and wishes of our users in a real situation.
This is one of the funniest parts of this process where we begin to make the possible flow that our users would have with the application and to devise how the content could be organized.
Then we did the Crazy’8 where we were able to let all our imagination fly to structure the design of the application,
Crazy’8
UI Design
Solutions:
According to the results, we were inspired to create the new Interior Design and Augmented Reality FocusDesign App.
First, we have designed a Mood Board with the colours and some images that describe the style we want to convey, and see what they think and what it transmits. As a result of this first test, users think that the style conveys a dreamy, intelligent and technological air, this led us to define what kind of colours could be consistent. We chose the Font and Alignment. Then we create our Landing Page, Style Guide and Style Tile helps us see what our design is processing.
Then we have started creating our Wireframes:
Mid-Fi
Hi-Fi
In FocusDesign App you can find inspirations, design ideas, you can see the dimensions of the real space you want to decorate and the dimensions of the furniture you want to try for your new home. After having chosen your design, you will be able to buy items for your home directly from the application with all the security policies from payment to final delivery. You can also change the colour of the walls of your real space and receive recommendations that are consistent with your design decision. Additional you will have a profile where you can save all your finished and unfinished designs.
Thank you :)
